Now that my book is becoming a series, and will (hopefully) be translated to product, I need to develop an ID I can live with.
It’s difficult to maintain objectivity when working on my own projects, so I’m consulting with a friend on this project. He recommended that I try some custom logotype.
I felt like these came across as too cartoony, and too derivative of House Industries Big Daddy Roth fonts.
These are starting to feel a little more on target.